Time of India, 18 April 2007 (R Raghavendra): In a unique initiative, the $4-billion Jindal Group, with support from the Karnataka government, is working to take BPOs rural.After a year of testing a rural BPO model near Bellary, the Jindal Group is now planning to set up Dattahallis (data villages) across north Karnataka. This is the first instance in the state where the benefits of BPO will penetrate the rural.
Summary
· Plan is to set up Rural BPOs in the vicinity of the all Jindal steel, aluminum and energy plants in India.
· The Bellary Dattahalli, the brainchild of Sangita Jindal, Chairperson of JSW foundation will be expanded from 100 to 1000 seats over the next year.
· All women BPO will do basic data entry outsourced by Chennai based Lason India.
· Task include filling up medical prescriptions/insurance, entering details filled by customer in lucky coupons across various stores.
· State Government is upbeat about it and will support JSoft (software unit of Jindal) to replicate this in other locations. Tumkur and Kolar are on the radar.
· Plan is to set up Rural BPOs in the vicinity of the all Jindal steel, aluminum and energy plants in India.
· The Bellary Dattahalli, the brainchild of Sangita Jindal, Chairperson of JSW foundation will be expanded from 100 to 1000 seats over the next year.
· All women BPO will do basic data entry outsourced by Chennai based Lason India.
· Task include filling up medical prescriptions/insurance, entering details filled by customer in lucky coupons across various stores.
· State Government is upbeat about it and will support JSoft (software unit of Jindal) to replicate this in other locations. Tumkur and Kolar are on the radar.
1 comment:
Rural BPO is something I have been thinking about for a while. I recently read Edward Luce's book 'In spite of the Gods' (http://books.google.com/books?id=dSClAAAACAAJ) which has some interesting data. I don't remember the exact statistics mentioned there (I lost the book during my trip back from India on a plane). But, the data showed that BPO currently employs something like X% of the employable population. The unemployment in rural areas are much much higher. Even if we doubled India's BPO sector and employed X% of the rural population, it will not solve India's rural unemployment problem. The author was saying that the solution for this problem is to create more jobs in manufacturing sector like in China.
I will see if I can find the book at my local library and get the real numbers.
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